Panel DiscussionContent Creation for the Unimaginative

The democratisation of music media has been a game-changer for aspiring writers, but this proliferation of new outlets in which a journalist or critic’s voice can be heard means that standing out is tougher than ever. Figures from across the board in modern music media will explore what makes a compelling piece of music content and how the way in which a story is told is becoming just as important as the story itself.