Eric Fritschi joined Mtheory in 2013 and quickly established the Mtheory Artist Partnerships division where he leads global marketing strategy for a roster of entrepreneurial artists including Major Lazer, Porter Robinson, Dillon Francis, Petit Biscuit and more.
Mtheory provides a modern set of capabilities to managers and their artists. Mtheory believes in a holistic approach to artist development that prioritizes streaming to build an engaged fanbase and optimizes campaigns to maximize revenue in artists largest earnings areas (typically live music). Our services include marketing, digital strategy, sales, tour marketing, creative services, live production, deal advisory, distribution, production and project financing.
